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DTSTAMP:20081007T041822Z
CREATED:20050510T183722Z
UID:ATEvent-a222dab3e53090420ac64aadca50b195
LAST-MODIFIED:20050510T184131Z
SUMMARY:Dr. Michael Braungart Lecture
DTSTART:20050610T023000Z
DTEND:20050610T040000Z
DESCRIPTION:Dr. Michael Braungart is world-renowned for developing the
  intellectual framework and practical tools of Cradle to Cradle Design
  for the Next Industrial Revolution. This revolution is conciously des
 igned so that business can thrive while enhancing\, rather than harmin
 g\, human and natural systems. A new triple top line startegy emerges\
 , that maximizes benefit to business\, society\, and the environment.\
 n\nAvoiding the unintended negative consequences of the first industri
 al revolution\, including environmental degradation and loss of valuab
 le materials in "waste streams"\, Dr. Braungart's Cradle to Cradle Des
 ign framework ensures all suitable materials fall into one of two clos
 ed loops\:\n\n*Technical Nutrients\:  business recovers\, rather than 
 losing\, valuable non-biodegradable materials which can be re-used an 
 infinite number of times.\n\n*Biologcal Nutrients\:  only completely s
 afe\, biodegradable materials become food for the environment as they 
 are returned to natural systems as nourishing compost.\n\nDr. Braungar
 t has helped companies as diverse as Nike\, Ford\, Aveda\, and Herman 
 Miller design intelligent\, eco-effective products an systems\, moving
  beyond regulatory compliance to true intelligence and sustainablity. 
 He presents a positive\, solutions-based agenda\, whereby achieving su
 stainabilty does not require us to reduce the footprint of our activit
 ies on the planet\, but rather to transform this footprint into a sour
 ce of replenishment for the natural systems on which we depend.\n\nPro
 f. Dr. Michael Braungart is a chemist and founder of EPEA Internationa
 l Umweltforschung GmbH\, in Hamburg\, Germany\, and co-founder of MBDC
 \, McDonough Braungart Design Chemistry\, in Charlottesville\, Virgini
 a. Both EPEA and MBDC share a common set of values that embrace intell
 igent \, aesthetic and eco-effective design\, and seek to optimize pro
 ducts through a Cradle to Cradle framework. Since 1994\, he has been a
  Professor of Process Engineering at the University of Applied Science
 s in Suderborg\, Germany\, also serving as director of an interdiscipl
 inary materials flow management masters program. Recently\, he accepte
 d a visiting professorship at the Darden School of Business\, lecturin
 g on such topics as eco-efficiency and eco-effectiveness\, Cradle to C
 radle Design\, and Intelligent Materials Pooling.
LOCATION:Fisher Pavilion\, Seattle Center\, Seattle\, WA
CATEGORIES:Meeting
CONTACT:Ingrid Raasch\, 1-800-838-3006\, ingridra@comcast.net
URL:http://www.brownpapertickets.com/event/1603
CLASS:PUBLIC
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