Dr. Michael Braungart Lecture

Dr. Michael Braungart is world-renowned for developing the intellectual framework and practical tools of Cradle to Cradle Design for the Next Industrial Revolution. This revolution is conciously designed so that business can thrive while enhancing, rather than harming, human and natural systems. A new triple top line startegy emerges, that maximizes benefit to business, society, and the environment. Avoiding the unintended negative consequences of the first industrial revolution, including environmental degradation and loss of valuable materials in "waste streams", Dr. Braungart's Cradle to Cradle Design framework ensures all suitable materials fall into one of two closed loops: *Technical Nutrients: business recovers, rather than losing, valuable non-biodegradable materials which can be re-used an infinite number of times. *Biologcal Nutrients: only completely safe, biodegradable materials become food for the environment as they are returned to natural systems as nourishing compost. Dr. Braungart has helped companies as diverse as Nike, Ford, Aveda, and Herman Miller design intelligent, eco-effective products an systems, moving beyond regulatory compliance to true intelligence and sustainablity. He presents a positive, solutions-based agenda, whereby achieving sustainabilty does not require us to reduce the footprint of our activities on the planet, but rather to transform this footprint into a source of replenishment for the natural systems on which we depend. Prof. Dr. Michael Braungart is a chemist and founder of EPEA International Umweltforschung GmbH, in Hamburg, Germany, and co-founder of MBDC, McDonough Braungart Design Chemistry, in Charlottesville, Virginia. Both EPEA and MBDC share a common set of values that embrace intelligent , aesthetic and eco-effective design, and seek to optimize products through a Cradle to Cradle framework. Since 1994, he has been a Professor of Process Engineering at the University of Applied Sciences in Suderborg, Germany, also serving as director of an interdisciplinary materials flow management masters program. Recently, he accepted a visiting professorship at the Darden School of Business, lecturing on such topics as eco-efficiency and eco-effectiveness, Cradle to Cradle Design, and Intelligent Materials Pooling.

What	Meeting
When	2005-06-09 22:30 2005-06-10 00:00 2005-06-09 from 19:30 to 21:00
Where	Fisher Pavilion, Seattle Center, Seattle, WA
Contact Name	Ingrid Raasch
Contact Email	ingridra@comcast.net
Contact Phone	1-800-838-3006
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